If the reviews consistently mention a competing product A one-size-fits-all product review could avoid naming the specific product and use language along the lines of "it is perfect, and it came just in time." If a review is not verified then there's a chance that it could be a fake!Īnother key indicator that a review may be fake is if the description could be applied to, well, any product on Amazon. The review does not have the "Verified Purchase" labelĪn Amazon review with the "Verified Purchase" label to the right-hand side of the review means that Amazon has verified the person writing the review has actually bought the product. The person may not have even bought the product and wrote a terrible review, like we see in the image. If an Amazon review has a glowing review or opposite with a basic explanation such as "love it" or "bad product", this could be a sign of a fake. Little to no context with a positive or negative review On the other hand, if you're a seller, you can take necessary action to clean up your product reviews! Top Fake Review Red Flags Knowing the red flags to look out for can save you from making a purchase that isn't worth the money. In many cases, they are not a true indicator of a quality product. But those stars can be incredibly misleading. When shopping on Amazon, almost everyone does a quick scan to look for those 5-star or 1-star reviews. Whether you're a buyer or seller on Amazon, it's important for you to be able to tell the difference between a fake and the real deal. Special Mention: Helium 10's Amazon Fake Review Checker.4 of the top Amazon Fake Review Checkers for Sellers.4 Amazon Fake Review Checkers for Buyers.How do Fake Reviews Affect Sellers & Buyers on Amazon?.
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